A Little About Us!

HIp Hop Restaurant
When it comes to quality, quantity and value, Hip Hop Fish and Chicken doesn't miss a beat.

People come from near and far to enjoy the eatery's wide variety of fresh seafood and chicken, which is hand-battered in a special blend of spices and cooked-to-order –– you'll never find their heaping helpings sitting under a heat lamp. Seafood menu items include flounder, grouper, red snapper, catfish, whiting and shrimp –– just to name a few. One of the most popular menu items at Hip Hop is their tasty chicken wings, and they also offer chicken by the piece, as well as chicken tenders, livers or gizzards. Unlike most wing restaurants that prepare their wings split apart into either drumettes or flats, Hip Hop serves the whole wing giving you twice the amount of chicken per wing. Seafood and chicken dinners are served with fries, coleslaw, and bread, and there are a wide variety of sides available, such as onion rings, hush puppies, clam strips, sweet corn nuggets and more. Daily seafood and chicken lunch specials, served with a drink, slaw, bread and fries, are just $5.99.
Those looking for lighter fare can opt for salad or a sandwich, and a children's menu is also available.

The delicious food is not the only thing that draws people in –– outstanding service is a hallmark at Hip Hop.

Adam Alaydi, Owner
Adam Alaydi, owner of Hip Hop, is a constant, friendly presence at the restaurant. At lunchtime, he can be found behind the counter –– working alongside his staff and greeting his guests by name. "I call them guests, not customers," said Mr. Alaydi. "A guest is someone that is treated with honor and respect. I know my guests –– I know their names, where they live and what they do. I treat them like family."

Originally from Jerusalem, Mr. Alaydi left his job as a translator for the United Nations to move to Jacksonville after coming here for a vacation. Since moving here in 1999, Mr. Alaydi has lived and worked in North Jacksonville. He managed several restaurants before taking ownership of Hip Hop three years ago. Business was a bit slow when he first took over, but now it is booming. However, Mr. Alaydi doesn't take the credit. "Most of my staff has been with me since we opened." said Mr. Alaydi. "Without them I wouldn't be successful," said Mr. Alaydi.

For Mr. Alaydi, cleanliness is next to Godliness. The tables and booths in the dining area are wiped down and clean, the floor is swept and the kitchen is sanitary. "A restaurant has to be like a hospital –– it has to be clean," he said. "I post my health inspection on my wall because I'm proud of it."

The open kitchen lends itself to the restaurant's relaxed atmosphere and gives guests a firsthand view of the quality of the ingredients and the handling and preparation of food. "I have full confidence in my cooks and the quality of the food," said Mr. Alaydi. "My kitchen is open for everyone to see."

Guests can sit in the dining room and watch TV over a leisurely lunch, or those on the run can get a tasty take-out meal in a hurry or go through the drive-thru. Hip Hop also delivers to businesses, hospitals and large groups, so if you're having a family reunion, or an office meeting, you can place your order and they'll bring it out to you.

Mr. Alaydi values the opinions of his guests, and he listens when they make recommendations. Several of his guests, fans of his sweet tea and lemonade, told him he should sell it by the gallon. "So that's what I did," he said. "Sweet tea and lemonade are sold by the gallon now."

On a recent day at lunchtime, one of Mr. Alaydi's regular customers propelled herself into the building, using her feet to move her wheelchair forward. When she saw him, she smiled and motioned for him to come over. Mr. Alaydi stopped what he was doing to sit and chat with her for a few minutes –– in the midst of his busy day. "I like to talk to the people that come in –– I like to show my guests that I care," he said, after concluding the friendly conversation. "It's important to pay attention to the details."

Adam and a GuestThe guests at Hip Hop are made up of a diverse mixture of races and socioeconomic statuses. Some of them live nearby and walk to the restaurant, and others drive to it from other areas of Jacksonville, Fernandina, and even further. It's more than worth the short drive over the Trout River Bridge. "I have a customer that comes through town twice a month and orders 100 chicken wings to take back to Tallahassee," said Mr. Alaydi.

Mr. Alaydi is a family man, and his wife and two children, ages nine and five, can often be found alongside him at the restaurant. He lives just a few miles away from Hip Hop, and has established roots in the North Jacksonville community. "I have built a lot of relationships –– I'm a real people person," said Mr. Alaydi.

From the neon flashing signs in the window, to the pristine clean dining area, the atmosphere at Hip Hop Fish and Chicken is warm and welcoming, as is Mr. Alaydi. Guests are always greeted with a smile and treated with respect, and though heaping helpings of food are served quickly, Hip Hop is far from a fast food restaurant. At Hip Hop, you're not treated as a number –– you're treated as a valued guest. If you're looking for generous portions of fresh food at prices you can afford, stop in at Hip Hop, and say "Hi" to Mr. Alaydi.